{"id":186629,"date":"2025-11-21T12:44:37","date_gmt":"2025-11-21T11:44:37","guid":{"rendered":"https:\/\/tourelly.com\/first-eurobike-july-2024\/"},"modified":"2025-11-21T12:45:33","modified_gmt":"2025-11-21T11:45:33","slug":"first-eurobike-july-2024","status":"publish","type":"post","link":"https:\/\/tourelly.com\/en\/first-eurobike-july-2024\/","title":{"rendered":"First Eurobike (July 2024)"},"content":{"rendered":"

How to make an impression with little budget, a lot of courage, and a simple pavilion.<\/strong><\/p>\n

Our first Eurobike was a huge step for all of us. For the first time, we stood at Europe\u2019s largest bicycle trade show \u2013 with a prototype, almost no budget, and one goal: make TOURELLY visible.<\/strong><\/p>\n

We deliberately chose the Start-Up Area. It felt like the right place \u2013 surrounded by exhibitors who, just like us, wanted to convince with passion rather than polish.<\/p>\n

We made the most of what we had. We bought a simple pavilion, rebuilt it ourselves, and set it up so it fit perfectly on our small space \u2013 yet still reflected everything TOURELLY stands for: honesty, functionality, passion.<\/strong><\/p>\n

We hid screws and brackets with balloons \u2013 improvisation, TOURELLY style.<\/p>\n

The trip there was anything but easy. Two fully packed cars, a night drive to Frankfurt, and as soon as we arrived, we set up the booth before collapsing into our Airbnb for a few hours of sleep.<\/p>\n

We were exhausted, barely had time to eat \u2013 but we were there.<\/p>\n

And then it happened: the response was overwhelming.<\/strong> Despite our simple setup, we drew in the crowds.<\/p>\n

Our self-built wheel of fortune, assembled from Philip\u2019s gravel bike, quickly became a crowd magnet. Naturally, the crank was turned using a TOURELLY pedal. Visitors could win small goodies, stickers, sweet waffles from NEOH, and tea drinks from Hakuma \u2013 a spontaneous idea that immediately lifted the atmosphere.<\/p>\n

By the end of the trade show, we had gathered around 1,700 registrations on our website \u2013 an incredible result for our first appearance. But even more important: we had countless conversations, received honest feedback, and made new friendships.<\/p>\n

Some visitors already knew us from Instagram \u2013 finally, they could see the pedal in real life, hold it, test it. Digital messages turned into real encounters \u2013 and some into real friendships.<\/p>\n

YouTubers, magazines, and media outlets stopped by as well, reported about TOURELLY, and helped increase our reach \u2013 both during the fair and in the weeks that followed.<\/p>\n

Between coffee, sleep deprivation, and wheel-of-fortune laughter, we also had important conversations with Paul and Armin \u2013 conversations that would later become the foundation for our shared future.<\/p>\n

In the end, we didn\u2019t just take home contacts from Eurobike, but also one of the most important realizations: we had to commit to one version.<\/strong>
\nWe had arrived with three pedal types \u2013 for road, gravel, and MTB \u2013 and went home with the clarity that focus is the key to progress.<\/strong><\/p>\n

Exhausted but happy, we drove back \u2013 with new ideas, new friends, and the feeling that:<\/p>\n","protected":false},"excerpt":{"rendered":"

How to make an impression with little budget, a lot of courage, and a simple pavilion. Our first Eurobike was a huge step for all of us. For the first time, we stood at Europe\u2019s largest bicycle trade show \u2013 with a prototype, almost no budget, and one goal: make TOURELLY visible. We deliberately chose…<\/p>\n","protected":false},"author":13702,"featured_media":186358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[364],"tags":[],"class_list":["post-186629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story"],"_links":{"self":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts\/186629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/users\/13702"}],"replies":[{"embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/comments?post=186629"}],"version-history":[{"count":1,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts\/186629\/revisions"}],"predecessor-version":[{"id":186630,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts\/186629\/revisions\/186630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/media\/186358"}],"wp:attachment":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/media?parent=186629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/categories?post=186629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/tags?post=186629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}