{"id":186639,"date":"2025-11-21T12:56:10","date_gmt":"2025-11-21T11:56:10","guid":{"rendered":"https:\/\/tourelly.com\/second-eurobike-june-2025\/"},"modified":"2025-11-26T14:33:35","modified_gmt":"2025-11-26T13:33:35","slug":"second-eurobike-june-2025","status":"publish","type":"post","link":"https:\/\/tourelly.com\/en\/second-eurobike-june-2025\/","title":{"rendered":"Second Eurobike (June 2025)"},"content":{"rendered":"<p><strong>One year later. Same vision. New league.<\/strong><\/p>\n<p>A year after our first Eurobike, we returned \u2013 this time prepared, more experienced, and with a product that could truly stand on its own. What had been an improvised pavilion with balloons in 2024 was now, in 2025, a professional exhibition booth in the main hall \u2013 side by side with the industry\u2019s biggest players.<\/p>\n<p>We were proud, but also curious: How would the cycling world react to the newest generation of our pedal?<\/p>\n<p>Together with Armin and Paul, we presented TOURELLY in its most refined form to date \u2013 a design that brought together technical expertise, functionality, and passion.<\/p>\n<p>The response exceeded everything we had imagined. Even during the B2B days, dealers, journalists, engineers, and test riders came by \u2013 everyone wanted to see, touch, and understand the pedal.<\/p>\n<p>What surprised us most was the strong media interest. Alongside well-known outlets, major international players also approached us \u2013 GCN, GCN Germany, GCN Spain, and GCN France.<\/p>\n<p>In one of the reports, a sentence stuck with us: <strong>\u201cA fresh take on road pedals\u2026\u201d<\/strong> A line that captured exactly what we were aiming for.<\/p>\n<p>Shortly before the show, our new website also went live \u2013 more polished, clearer, and with direct registration options. The timing could not have been better.<\/p>\n<p><strong>Eurobike 2025 in numbers:<\/strong><\/p>\n<ul>\n<li>Instagram: +160,000 likes<\/li>\n<li>New followers: 1,200<\/li>\n<li>Website pre-registrations: over 700 potential buyers<\/li>\n<li>YouTube features: on channels like GCN, GCN auf Deutsch &amp; Velo<\/li>\n<\/ul>\n<p>And then something happened that no one expected: During a spontaneous after-work evening, we filmed a short five-second reel. In the background someone said: <strong>\u201cThis is going to go viral.\u201d<\/strong> And it did.<\/p>\n<p>More than 73 million views and hundreds of thousands of likes later, this moment became our biggest online success to date. A funny coincidence \u2013 but one that made TOURELLY known worldwide.<\/p>\n<p>Alongside all the excitement, we also had many honest and direct conversations. Some mountain bike riders were initially disappointed that we were focusing on the road version first, but they showed great understanding \u2013 with the promise: <strong>\u201cWe\u2019ll wait for your MTB version!\u201d<\/strong><\/p>\n<p>This openness and patience from the community meant the world to us.<\/p>\n<p>There were also exciting new B2B conversations. We spoke with brands and distributors about possible collaborations \u2013 and were even approached several times by companies asking whether we would consider selling or partially selling TOURELLY GmbH.<\/p>\n<p>Of course, that was never an option for us \u2013 because we know: we are only at the beginning.<\/p>\n<p>At the end of each day, we sat together as a team for dinner, looked back on the past days, and toasted to what felt like the beginning of a new chapter.<\/p>\n<p>The contrast to 2024 could not have been greater. But one thing remained the same: <strong>our passion.<\/strong><\/p>\n<p>After Eurobike, we entered the final preparation phase for series readiness and the first test batches \u2013 the next major step towards our market launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year later. Same vision. New league. A year after our first Eurobike, we returned \u2013 this time prepared, more experienced, and with a product that could truly stand on its own. What had been an improvised pavilion with balloons in 2024 was now, in 2025, a professional exhibition booth in the main hall \u2013&#8230;<\/p>\n","protected":false},"author":13702,"featured_media":186729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[364],"tags":[],"class_list":["post-186639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story"],"_links":{"self":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts\/186639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/users\/13702"}],"replies":[{"embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/comments?post=186639"}],"version-history":[{"count":4,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts\/186639\/revisions"}],"predecessor-version":[{"id":186734,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/posts\/186639\/revisions\/186734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/media\/186729"}],"wp:attachment":[{"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/media?parent=186639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/categories?post=186639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourelly.com\/en\/wp-json\/wp\/v2\/tags?post=186639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}