Vienna Bike Festival (April 2024)

No booth. No budget. Just passion, 3D prints, and one goal: direct contact with real riders.

The Vienna Bike Festival was our first real event – and at the same time the first moment we could present TOURELLY to a larger group of cyclists. Finally, we were at a place full of the very people we were building this pedal for.

We couldn’t afford a booth at the time. But that didn’t stop us.

Instead, we printed simple T-shirts with the TOURELLY logo, packed our 3D-printed prototypes – this time the dual-function version – into our hand luggage and headed to the festival.

For two days, we walked through the festival areas with our prototypes, talking to anyone strolling through the crowds with their gravel bike or MTB, showing the pedal, explaining the idea.
And then something happened that we did not expect:

People already knew us.

They recognized TOURELLY from Instagram – now they could meet us in person, see the product, ask questions, give feedback.

The feedback was overwhelmingly positive. Especially because it came from everywhere – from the enduro rider excited about how quickly you can clip back in after a running section, to design lovers praising the clean and logical concept, all the way to riders with physical limitations who said the easier entry could help them.

New terms also came up – terms that would accompany us from then on:
stack height, weight, float, Q-factor, bearing design.
Every observation flowed into our product development – indicators that TOURELLY had long become more than an idea.

We went home with a backpack full of feedback – but even more importantly, with a huge amount of motivation and many new friendships that remain to this day: Marko (Fixiecorner), Lukas (Keego), Marc (Radplatz) and many more.

This weekend changed us. It was the first time TOURELLY didn’t just exist – it lived.