Ischgl Iron Bike (August 2024)

From the trade show to the mountains – TOURELLY at the Iron Bike Festival in Ischgl.

Only a few weeks after Eurobike, the next highlight was already waiting: we were invited to present our pedals at the Iron Bike Festival in Ischgl. The invitation came from an organizer we had met earlier at the 4GameChangers Festival – he remembered our idea and wanted TOURELLY at his event.

So we made our way to Tyrol – this time with a clear focus on where everything had started: MTB and gravel.

For two days, we showcased our prototypes on site, held conversations, explained the technical concept, and listened. The easier entry into the pedal – especially during races with fast run sections or in technical terrain – immediately resonated with many visitors.

The concept once again received strong positive feedback – not only from ambitious riders, but also from hobby cyclists who instantly understood the idea of a more intuitive, all-direction pedal system.

Many saw a real advantage in it, especially in the gravel and enduro segments, where quick re-engagement or changing conditions are common.

We received a lot of honest feedback, valuable questions, and felt more than ever that acceptance for our idea was spreading. The sense that TOURELLY was slowly arriving within the scene grew stronger with every hour.

At the same time, our investment discussions with Armin and Paul were ongoing. While we spent the days demonstrating pedals and answering questions, we spent the evenings discussing the future, growth, and strategy.

This combination of real-world rider feedback and strategic business perspective gave us enormous momentum during this phase – and made one thing clear: TOURELLY is more than a product. It’s a movement.