Second Eurobike (June 2025)

One year later. Same vision. New league.

A year after our first Eurobike, we returned – this time prepared, more experienced, and with a product that could truly stand on its own. What had been an improvised pavilion with balloons in 2024 was now, in 2025, a professional exhibition booth in the main hall – side by side with the industry’s biggest players.

We were proud, but also curious: How would the cycling world react to the newest generation of our pedal?

Together with Armin and Paul, we presented TOURELLY in its most refined form to date – a design that brought together technical expertise, functionality, and passion.

The response exceeded everything we had imagined. Even during the B2B days, dealers, journalists, engineers, and test riders came by – everyone wanted to see, touch, and understand the pedal.

What surprised us most was the strong media interest. Alongside well-known outlets, major international players also approached us – GCN, GCN Germany, GCN Spain, and GCN France.

In one of the reports, a sentence stuck with us: “A fresh take on road pedals…” A line that captured exactly what we were aiming for.

Shortly before the show, our new website also went live – more polished, clearer, and with direct registration options. The timing could not have been better.

Eurobike 2025 in numbers:

• Instagram: +160,000 likes
• New followers: 1,200
• Website pre-registrations: over 700 potential buyers
• YouTube features: on channels like GCN, GCN auf Deutsch & Velo

And then something happened that no one expected: During a spontaneous after-work evening, we filmed a short five-second reel. In the background someone said: “This is going to go viral.” And it did.

More than 73 million views and hundreds of thousands of likes later, this moment became our biggest online success to date. A funny coincidence – but one that made TOURELLY known worldwide.

Alongside all the excitement, we also had many honest and direct conversations. Some mountain bike riders were initially disappointed that we were focusing on the road version first, but they showed great understanding – with the promise: “We’ll wait for your MTB version!”

This openness and patience from the community meant the world to us.

There were also exciting new B2B conversations. We spoke with brands and distributors about possible collaborations – and were even approached several times by companies asking whether we would consider selling or partially selling TOURELLY GmbH.

Of course, that was never an option for us – because we know: we are only at the beginning.

At the end of each day, we sat together as a team for dinner, looked back on the past days, and toasted to what felt like the beginning of a new chapter.

The contrast to 2024 could not have been greater. But one thing remained the same: our passion.

After Eurobike, we entered the final preparation phase for series readiness and the first test batches – the next major step towards our market launch.