From an Idea to Research – TOURELLY becomes scientifically precise. June 2025 was a milestone that changed everything for us. After months of preparation, documentation, and coordination, we finally received the FFG funding approval – giving us not only financial support but also a massive boost in motivation. This approval meant: We could finally increase…
Category Archives: Story
One year later. Same vision. New league. A year after our first Eurobike, we returned – this time prepared, more experienced, and with a product that could truly stand on its own. What had been an improvised pavilion with balloons in 2024 was now, in 2025, a professional exhibition booth in the main hall –…
The road to series production is never a straight line. After several intensive months of redevelopment, it became clear at the beginning of 2025: the TOURELLY cleat was too complex. Too many parts, too complicated to assemble, too difficult to manufacture. So we decided to simplify it step by step – without losing functionality. From…
A decision that shaped us. At the end of 2024, we faced one of the most important decisions in our development so far: Should we continue pursuing the idea of dual functionality – or focus on one system first? After many discussions, technical evaluations and sleepless nights, we decided in December 2024: We will focus…
From a Trio to a Quintet – and from an Idea to a Company. After weeks of discussions, planning, events, and countless tests, October 2024 marked the biggest step in our journey so far: the foundation of TOURELLY GmbH. The weeks after Eurobike were intense. New contacts, old friends, many conversations – and among them,…
From the trade show to the mountains – TOURELLY at the Iron Bike Festival in Ischgl. Only a few weeks after Eurobike, the next highlight was already waiting: we were invited to present our pedals at the Iron Bike Festival in Ischgl. The invitation came from an organizer we had met earlier at the 4GameChangers…
How to make an impression with little budget, a lot of courage, and a simple pavilion. Our first Eurobike was a huge step for all of us. For the first time, we stood at Europe’s largest bicycle trade show – with a prototype, almost no budget, and one goal: make TOURELLY visible. We deliberately chose…
Sometimes life writes the craziest chapters. This one started with a coffee – and ended with a total loss. We had actually known Armin since the early days of TOURELLY. He develops bicycle pedals himself in Austria and was one of the first people who truly took the time for us. From the very beginning…
When ideas meet reality – TOURELLY on the race course. After months of intensive testing and improvements, we wanted to know: how does our pedal perform when it really matters? The answer came at the Dolomitenrundfahrt 2024 in Lienz – our first major race using TOURELLY pedals. For the first time, we were not only…
From plastic to metal – TOURELLY undergoes real testing. After two years of sketches, 3D prints, and discussions, the moment had finally come: in June 2024, we held our first dual-function metal prototypes in our hands. A moment we had worked toward for a long time – and one that felt just as special as…
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