From our first trade show to reconnecting with our roots. Thanks to the aws First program, we had the opportunity in May 2024 to run a free booth for two days at the 4GameChangers Festival in Vienna – our first real exhibition. Until then, TOURELLY had mainly lived online and through social media. Now we…
No booth. No budget. Just passion, 3D prints, and one goal: direct contact with real riders. The Vienna Bike Festival was our first real event – and at the same time the first moment we could present TOURELLY to a larger group of cyclists. Finally, we were at a place full of the very people…
Of dirt, testing and honest performance. While we continued working on the dual-function concept, we began our first truly intensive field tests in January 2024. Our goal was simple: to find out whether the pedal – in its MTB/Gravel version – would work under real, harsh conditions. We wanted the truth. No lab. No good-weather…
From Idea to Tangible Form – the beginning of real product development. The aws program opened many doors for us. One of them led to one of the most important partners in our journey so far: Aspekt Development. We met the Aspekt team through the funding program, presented our idea of a round, double-sided pedal…
From a Sketch to a Funded Idea – the moment TOURELLY stood on a stage for the first time. After the first concepts, one thing was clear: the round pedal works. But an idea remains just an idea as long as it never leaves the room. So we submitted our concept to the aws First…
From an Idea to a Working Concept – the Birth of the TOURELLY Mechanism. After the initial idea of a round pedal emerged, we wanted to find out quickly whether something like this could actually work. So we started creating the first sketches and 3D models. The focus was purely on functionality – weight, materials,…
In a sporting goods store, somewhere between clip-in pedals and customer questions, the idea was born: a pedal that always sits in the right position – no matter how the crank is aligned.TOURELLY was born. From a Saturday job to the idea of a new pedal system. Sometimes everything begins with a sentence you hear…
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