First Eurobike (July 2024)

How to make an impression with little budget, a lot of courage, and a simple pavilion.

Our first Eurobike was a huge step for all of us. For the first time, we stood at Europe’s largest bicycle trade show – with a prototype, almost no budget, and one goal: make TOURELLY visible.

We deliberately chose the Start-Up Area. It felt like the right place – surrounded by exhibitors who, just like us, wanted to convince with passion rather than polish.

We made the most of what we had. We bought a simple pavilion, rebuilt it ourselves, and set it up so it fit perfectly on our small space – yet still reflected everything TOURELLY stands for: honesty, functionality, passion.

We hid screws and brackets with balloons – improvisation, TOURELLY style.

The trip there was anything but easy. Two fully packed cars, a night drive to Frankfurt, and as soon as we arrived, we set up the booth before collapsing into our Airbnb for a few hours of sleep.

We were exhausted, barely had time to eat – but we were there.

And then it happened: the response was overwhelming. Despite our simple setup, we drew in the crowds.

Our self-built wheel of fortune, assembled from Philip’s gravel bike, quickly became a crowd magnet. Naturally, the crank was turned using a TOURELLY pedal. Visitors could win small goodies, stickers, sweet waffles from NEOH, and tea drinks from Hakuma – a spontaneous idea that immediately lifted the atmosphere.

By the end of the trade show, we had gathered around 1,700 registrations on our website – an incredible result for our first appearance. But even more important: we had countless conversations, received honest feedback, and made new friendships.

Some visitors already knew us from Instagram – finally, they could see the pedal in real life, hold it, test it. Digital messages turned into real encounters – and some into real friendships.

YouTubers, magazines, and media outlets stopped by as well, reported about TOURELLY, and helped increase our reach – both during the fair and in the weeks that followed.

Between coffee, sleep deprivation, and wheel-of-fortune laughter, we also had important conversations with Paul and Armin – conversations that would later become the foundation for our shared future.

In the end, we didn’t just take home contacts from Eurobike, but also one of the most important realizations: we had to commit to one version.
We had arrived with three pedal types – for road, gravel, and MTB – and went home with the clarity that focus is the key to progress.

Exhausted but happy, we drove back – with new ideas, new friends, and the feeling that: