How It All Began (September 2022)

In a sporting goods store, somewhere between clip-in pedals and customer questions, the idea was born:
a pedal that always sits in the right position – no matter how the crank is aligned.
TOURELLY was born.

From a Saturday job to the idea of a new pedal system. Sometimes everything begins with a sentence you hear by chance.

For us, it was an ordinary Saturday in 2022 — Philip was working in a sporting goods store in Vienna, in the bike department. It was his weekend job. He had no idea that this job would one day spark the beginning of TOURELLY.

Between bike repairs, customer advice, and the work stand, he kept hearing the same complaints from riders:
“Every time I’m at a red light, I get stressed because I can’t clip in immediately.”
“In races I lose one or two seconds every time I try to clip back in — just because of the pedals.”
Always the same frustrations — a product that had long been standard, yet still inconvenient.

One day, during a lunch break, Philip was chatting with a mechanic from the workshop — a colleague and friend — and told him about the constant complaints. The mechanic explained clip-in systems with four sides, to which Philip simply replied: “Why isn’t the pedal just round?”

A sentence that stuck. Round. No “up” or “down.” No fixed orientation. No fiddling to clip in.

Philip went home with that idea, opened his notebook, and started sketching. The first drawings of a round clip-in pedal were created in September 2022 — still rough, but built on a simple, clear thought:

If something can be better, we make it better.

That was the moment TOURELLY was born.
The moment a weekend job became a vision.
And the moment Philip and his team began the patent process — without knowing where this journey would lead.