Behind the Ride – The Tourelly Blog

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Next Big Step (June 2025)

From an Idea to Research – TOURELLY becomes scientifically precise. June 2025 was a milestone that changed everything for us. After months of preparation, documentation, and coordination, we finally received the FFG funding approval – giving us not only financial...

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Second Eurobike (June 2025)

One year later. Same vision. New league. A year after our first Eurobike, we returned – this time prepared, more experienced, and with a product that could truly stand on its own. What had been an improvised pavilion with balloons...

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Setback (March – April 2025)

The road to series production is never a straight line. After several intensive months of redevelopment, it became clear at the beginning of 2025: the TOURELLY cleat was too complex. Too many parts, too complicated to assemble, too difficult to...

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Road Focus (December 2024)

A decision that shaped us. At the end of 2024, we faced one of the most important decisions in our development so far: Should we continue pursuing the idea of dual functionality – or focus on one system first? After...

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Foundation of TOURELLY GmbH (October 2024)

From a Trio to a Quintet – and from an Idea to a Company. After weeks of discussions, planning, events, and countless tests, October 2024 marked the biggest step in our journey so far: the foundation of TOURELLY GmbH. The...

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Ischgl Iron Bike (August 2024)

From the trade show to the mountains – TOURELLY at the Iron Bike Festival in Ischgl. Only a few weeks after Eurobike, the next highlight was already waiting: we were invited to present our pedals at the Iron Bike Festival...

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First Eurobike (July 2024)

How to make an impression with little budget, a lot of courage, and a simple pavilion. Our first Eurobike was a huge step for all of us. For the first time, we stood at Europe’s largest bicycle trade show –...

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Meeting with Armin (June 2024)

Sometimes life writes the craziest chapters. This one started with a coffee – and ended with a total loss. We had actually known Armin since the early days of TOURELLY. He develops bicycle pedals himself in Austria and was one...

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Dolomiten Cycling Marathon (June 2024)

When ideas meet reality – TOURELLY on the race course. After months of intensive testing and improvements, we wanted to know: how does our pedal perform when it really matters? The answer came at the Dolomitenrundfahrt 2024 in Lienz –...

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Metal Prototypes (June 2024)

From plastic to metal – TOURELLY undergoes real testing. After two years of sketches, 3D prints, and discussions, the moment had finally come: in June 2024, we held our first dual-function metal prototypes in our hands. A moment we had...

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Two Stages One Vision (May 2024)

From our first trade show to reconnecting with our roots. Thanks to the aws First program, we had the opportunity in May 2024 to run a free booth for two days at the 4GameChangers Festival in Vienna – our first...

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Vienna Bike Festival (April 2024)

No booth. No budget. Just passion, 3D prints, and one goal: direct contact with real riders. The Vienna Bike Festival was our first real event – and at the same time the first moment we could present TOURELLY to a...

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First Field Tests (January – April 2024)

Of dirt, testing and honest performance. While we continued working on the dual-function concept, we began our first truly intensive field tests in January 2024. Our goal was simple: to find out whether the pedal – in its MTB/Gravel version...

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Aspekt Development (October 2023 – January 2024)

From Idea to Tangible Form – the beginning of real product development. The aws program opened many doors for us. One of them led to one of the most important partners in our journey so far: Aspekt Development. We met...

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From Pitch to Funding (March – June 2023)

From a Sketch to a Funded Idea – the moment TOURELLY stood on a stage for the first time. After the first concepts, one thing was clear: the round pedal works. But an idea remains just an idea as long...

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Early Concepts (September 2022 – April 2023)

From an Idea to a Working Concept – the Birth of the TOURELLY Mechanism. After the initial idea of a round pedal emerged, we wanted to find out quickly whether something like this could actually work. So we started creating...

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How It All Began (September 2022)

In a sporting goods store, somewhere between clip-in pedals and customer questions, the idea was born: a pedal that always sits in the right position – no matter how the crank is aligned.TOURELLY was born. From a Saturday job to...

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